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Advertising Engagement: Conceptualization, Scale Development and Validation

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dc.contributor.authorAKARSU, Haluk
dc.contributor.authorSEVER, NECİP SERDAR
dc.contributor.orcid0000-0002-0838-8455
dc.contributor.orcid0000-0002-3273-3984
dc.date.accessioned2025-11-13T18:47:21Z
dc.date.issued2023-05-31
dc.identifier.doihttps://doi.org/10.14201/fjc.31217
dc.identifier.endpage301
dc.identifier.issn2172-9077
dc.identifier.issue26
dc.identifier.openalexW4378908905
dc.identifier.startpage283
dc.identifier.urihttps://hdl.handle.net/11421/10624
dc.identifier.urihttps://doi.org/10.14201/fjc.31217
dc.language.isoen
dc.relation.ispartofFonseca Journal of Communication
dc.rightsopenAccess
dc.subjectConceptualization
dc.subjectScale (ratio)
dc.subjectDiscriminant validity
dc.subjectPsychology
dc.subjectReliability (semiconductor)
dc.subjectConstruct (python library)
dc.subjectConvergent validity
dc.subjectCustomer engagement
dc.subjectEmpirical research
dc.subjectApplied psychology
dc.subjectAdvertising
dc.subjectComputer science
dc.subjectPsychometrics
dc.subjectBusiness
dc.subjectDevelopmental psychology
dc.subjectWorld Wide Web
dc.subjectArtificial intelligence
dc.subjectGeography
dc.subjectMathematics
dc.subject.sdg10
dc.titleAdvertising Engagement: Conceptualization, Scale Development and Validation
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5103177145
local.authorid.openalexA5074760534

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