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A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches

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dc.contributor.authorMkedder, Nadjim
dc.contributor.authorMahmut Bakır
dc.contributor.orcid0000-0002-4523-2038
dc.contributor.orcid0000-0002-3898-4987
dc.date.accessioned2025-11-13T09:47:46Z
dc.date.issued2023-07-21
dc.identifier.doihttps://doi.org/10.1080/08911762.2023.2236583
dc.identifier.endpage395
dc.identifier.issn0891-1762
dc.identifier.issue5
dc.identifier.openalexW4385065182
dc.identifier.startpage372
dc.identifier.urihttps://hdl.handle.net/11421/2217
dc.identifier.urihttps://doi.org/10.1080/08911762.2023.2236583
dc.identifier.volume36
dc.language.isoen
dc.relation.ispartofJournal of Global Marketing
dc.rightsrestrictedAccess
dc.subjectConsumer ethnocentrism
dc.subjectSnowball sampling
dc.subjectStructural equation modeling
dc.subjectContext (archaeology)
dc.subjectMarketing
dc.subjectProduct (mathematics)
dc.subjectEthnocentrism
dc.subjectCosmetics
dc.subjectBusiness
dc.subjectQuality (philosophy)
dc.subjectAdvertising
dc.subjectWillingness to pay
dc.subjectConsumer behaviour
dc.subjectPreference
dc.subjectBrand preference
dc.subjectConjoint analysis
dc.subjectEconomics
dc.subjectPsychology
dc.subjectBrand awareness
dc.subjectMathematics
dc.subjectSocial psychology
dc.subjectMicroeconomics
dc.subjectStatistics
dc.subject.sdg17
dc.titleA Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5030321008

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