THE MEDIATOR EFFECT OF TEAM IDENTIFICATION IN RELATIONSHIP BETWEEN ATTITUDINAL LOYALTY AND BEHAVIORAL LOYALTY: A STUDY ON SOCCER FANS IN TURKEY - Özgen, Caner; Caner Özgen; Argan, Metin; Metin Argan (My University, 2017)
Keywords: Loyalty; Psychology; Identification (biology); Social psychology; Mediator; Advertising; Marketing; Business; Medicine; 10