Leisure book reading and purchasing: an analysis of Turkish consumers - Sevgi Ayşe Öztürk; Öztürk, Sevgi Ayşe; Nurdan Sevim; Sevim, Nurdan; Elif Eroğlu; Eroğlu, Elif (My University, 2006)
Keywords: Purchasing; Reading (process); Turkish; Audience measurement; Psychology; Likert scale; Scale (ratio); Sample (material); Advertising; Preference; Marketing; Social psychology; Political science; Business; Geography; Developmental psychology; Economics; 4