Integrated Usage of the SERVQUAL and Quality Function Deployment Techniques in the Assessment of Public Service Quality: The Case of Ardahan Municipality - Kürşad Emrah Yıldırım; YILDIRIM, KÜRŞAD EMRAH; Ali Yildirim; Yildirim, Ali; Sami Özcan (My University, 2019)
Keywords: SERVQUAL; Quality function deployment; Service quality; Business; Service (business); Marketing; Quality (philosophy); Confirmatory factor analysis; Scale (ratio); House of Quality; Geography