Modelling tourist loyalty via statistical techniques - EMİR, OKTAY; Oktay Emir; Ramazan, Ufuk; Sinan Saraçlı; Ufuk Ramazan; Savaş Artuğer (My University, 2016)
Keywords: CHAID; Loyalty; Likert scale; Structural equation modeling; Tourism; Loyalty business model; Marital status; LISREL; Scale (ratio); Marketing; Psychology; Point (geometry); Advertising; Econometrics; Statistics; Business; Mathematics; Computer science; Geography; Sociology; Demography; Data mining; Decision tree