Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case - YILMAZ, RASİME AYHAN; Rasime Ayhan Yilmaz; ÖZTÜRK, MESUDE CANAN; Mesude Canan Öztürk (My University, 2013)
Keywords: Advertising; Turkish; Agency (philosophy); Scope (computer science); Psychology; Content analysis; Subject (documents); Tone (literature); Business; Sociology; Computer science; 16