The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process - Erkan Sezgin; SEZGİN, ERKAN; Deniz Yüncü; Yüncü, Deniz (My University, 2015)
Keywords: SWOT analysis; Benchmarking; Strengths and weaknesses; Business; Crew; Quality (philosophy); Marketing; Turkish; Aviation; Business administration; Operations management; Advertising; Process management; Engineering; Psychology; Aeronautics; 9