Constructs and Relationships of Edutainment Applications in Marketing Classes: How Edutainment Can be Utilized to Act as a Magnet for Choosing a Course? - Sever, Necip Serdar; Necip Serdar Sever; Argan, Metin; Metin Argan (My University, 2010)
Keywords: Structural equation modeling; Psychology; Confirmatory factor analysis; Atmosphere (unit); Perception; Sample (material); Mathematics education; Computer science; Chemistry; 4