BEHIND-THE-SCREEN BONDS: THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS IN PREDICTING LIVE SESSION PARTICIPATION AND EWOM IN OPEN AND DISTANCE LEARNING - Can Güler; Yusuf Zafer Can UĞURHAN; Emel Güler (My University, 2025)
Keywords: Session (web analytics); Theory of planned behavior; Computer-assisted web interviewing; Structural equation modeling; Social relation; Social media; 4