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Branded Podcasts

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dc.contributor.authorEmrah Gülmez
dc.contributor.authorGÜLMEZ, EMRAH
dc.contributor.orcid0000-0002-4850-9725
dc.date.accessioned2025-11-13T12:05:26Z
dc.date.issued2022-10-14
dc.identifier.doihttps://doi.org/10.4018/978-1-6684-3971-5.ch006
dc.identifier.endpage168
dc.identifier.issn2327-5502
dc.identifier.openalexW4313905899
dc.identifier.startpage135
dc.identifier.urihttps://hdl.handle.net/11421/8927
dc.identifier.urihttps://doi.org/10.4018/978-1-6684-3971-5.ch006
dc.language.isoen
dc.relation.ispartofAdvances in marketing, customer relationship management, and e-services book series
dc.rightsrestrictedAccess
dc.subjectAdvertising
dc.subjectBrand identity
dc.subjectContext (archaeology)
dc.subjectBusiness
dc.subjectGeography
dc.titleBranded Podcasts
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5079926516

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