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Advertising Adaptation

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dc.contributor.authorEmrah Gülmez
dc.contributor.authorGÜLMEZ, EMRAH
dc.contributor.orcid0000-0002-4850-9725
dc.date.accessioned2025-11-13T22:59:51Z
dc.date.issued2019-01-01
dc.identifier.doihttps://doi.org/10.4018/978-1-5225-6980-0.ch009
dc.identifier.endpage167
dc.identifier.issn2327-5502
dc.identifier.openalexW2952260465
dc.identifier.startpage145
dc.identifier.urihttps://hdl.handle.net/11421/16001
dc.identifier.urihttps://doi.org/10.4018/978-1-5225-6980-0.ch009
dc.language.isoen
dc.relation.ispartofAdvances in marketing, customer relationship management, and e-services book series
dc.rightsrestrictedAccess
dc.subjectAdaptation (eye)
dc.subjectAdvertising
dc.subjectNative advertising
dc.subjectContext (archaeology)
dc.subjectSet (abstract data type)
dc.subjectBusiness
dc.subjectAdvertising research
dc.subjectProcess (computing)
dc.subjectMarketing
dc.subjectGlobal marketing
dc.subjectAdvertising campaign
dc.subjectOrder (exchange)
dc.subjectOnline advertising
dc.subjectComputer science
dc.subjectGeography
dc.subjectPsychology
dc.subjectThe Internet
dc.titleAdvertising Adaptation
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5079926516

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