Yayın:
Advertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country“

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dc.contributor.authorIddrisu, Aisha
dc.contributor.authorUZTUĞ, FERRUH
dc.contributor.orcid0000-0001-6305-4784
dc.contributor.orcid0000-0003-0913-2862
dc.date.accessioned2025-11-13T12:09:19Z
dc.date.issued2024-12-08
dc.identifier.doihttps://doi.org/10.1177/00219096241291056
dc.identifier.issn0021-9096
dc.identifier.openalexW4405165753
dc.identifier.urihttps://hdl.handle.net/11421/9133
dc.identifier.urihttps://doi.org/10.1177/00219096241291056
dc.language.isoen
dc.relation.ispartofJournal of Asian and African Studies
dc.rightsrestrictedAccess
dc.subjectAdvertising
dc.subjectTelevision advertising
dc.subjectBusiness
dc.subjectAfrican studies
dc.subjectMarketing
dc.subjectSociology
dc.subject.sdg2
dc.titleAdvertising Message Strategy in Television Commercials: Evidence from Ghana as an Emerging Country“
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5115053506
local.authorid.openalexA5039784160

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