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Sales promotion practices of consumer goods companies in an advanced developing country

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dc.contributor.authorÖztürk, Sevgi Ayşe
dc.contributor.authorOrsay Kucukemiroglu
dc.contributor.authorSevgi Ayşe Öztürk
dc.contributor.orcid0000-0002-0031-7708
dc.date.accessioned2025-11-13T20:52:23Z
dc.date.issued1998-01-01
dc.identifier.doihttps://doi.org/10.1080/02650487.1998.11104716
dc.identifier.endpage231
dc.identifier.issn0265-0487
dc.identifier.issue2
dc.identifier.openalexW2115352986
dc.identifier.startpage213
dc.identifier.urihttps://hdl.handle.net/11421/12837
dc.identifier.urihttps://doi.org/10.1080/02650487.1998.11104716
dc.identifier.volume17
dc.language.isoen
dc.relation.ispartofInternational Journal of Advertising
dc.rightsrestrictedAccess
dc.subjectBusiness
dc.subjectPublicity
dc.subjectSales promotion
dc.subjectMarketing
dc.subjectPromotion (chess)
dc.subjectPersonal selling
dc.subjectTurkish
dc.subjectDeveloping country
dc.subjectFast-moving consumer goods
dc.subjectAdvertising
dc.subjectSales management
dc.subjectEconomics
dc.subject.sdg17
dc.titleSales promotion practices of consumer goods companies in an advanced developing country
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5101408425

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