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Exploring the impact of ethnocentrism on country and brand image: the case of Peugeot

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dc.contributor.authorERDOĞAN, BAYRAM ZAFER
dc.contributor.authorKirmizi, Deniz
dc.contributor.authorDeniz Kirmizi
dc.contributor.orcid0000-0002-2147-7356
dc.contributor.orcid0000-0002-5449-4611
dc.date.accessioned2025-11-13T11:42:49Z
dc.date.issued2021-03-30
dc.identifier.doihttps://doi.org/10.17261/pressacademia.2021.1392
dc.identifier.endpage50
dc.identifier.issn2146-7943
dc.identifier.issue1
dc.identifier.openalexW3147384749
dc.identifier.startpage37
dc.identifier.urihttps://hdl.handle.net/11421/7717
dc.identifier.urihttp://doi.org/10.17261/pressacademia.2021.1392
dc.identifier.volume8
dc.language.isoen
dc.relation.ispartofPressacademia
dc.rightsopenAccess
dc.subjectEthnocentrism
dc.subjectTurkish
dc.subjectBrand image
dc.subjectScale (ratio)
dc.subjectConsumer ethnocentrism
dc.subjectAdvertising
dc.subjectAffect (linguistics)
dc.subjectStructural equation modeling
dc.subjectFace (sociological concept)
dc.subjectProduct (mathematics)
dc.subjectPsychology
dc.subjectMarketing
dc.subjectBusiness
dc.subjectSocial psychology
dc.subjectSociology
dc.subjectGeography
dc.subjectMathematics
dc.subjectStatistics
dc.subjectSocial science
dc.subject.sdg10
dc.titleExploring the impact of ethnocentrism on country and brand image: the case of Peugeot
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5051613723
local.authorid.openalexA5072404572

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