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Investigating the Effects of Narrative Advertising in a Real-Life Setting

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dc.contributor.authorYILDIZ, SERDAR
dc.contributor.authorSEVER, NECİP SERDAR
dc.contributor.orcid0000-0002-1565-3552
dc.contributor.orcid0000-0002-3273-3984
dc.date.accessioned2025-11-13T09:50:18Z
dc.date.issued2021-07-20
dc.identifier.doihttps://doi.org/10.1177/14707853211033734
dc.identifier.endpage559
dc.identifier.issn1470-7853
dc.identifier.issue4
dc.identifier.openalexW3191675293
dc.identifier.startpage541
dc.identifier.urihttps://hdl.handle.net/11421/2342
dc.identifier.urihttps://doi.org/10.1177/14707853211033734
dc.identifier.volume64
dc.language.isoen
dc.relation.ispartofInternational Journal of Market Research
dc.rightsrestrictedAccess
dc.subjectNarrative
dc.subjectAdvertising
dc.subjectContext (archaeology)
dc.subjectSocial media
dc.subjectPsychology
dc.subjectProduct (mathematics)
dc.subjectSociology
dc.subjectComputer science
dc.subjectBusiness
dc.subjectWorld Wide Web
dc.subjectArt
dc.subjectHistory
dc.titleInvestigating the Effects of Narrative Advertising in a Real-Life Setting
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5027824042
local.authorid.openalexA5074760534

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