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The Rise Of Consumer Generated Content And Its Transformative Effect On Advertising

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dc.contributor.authorÇINAR, NAİM
dc.contributor.orcid0000-0002-1824-4076
dc.date.accessioned2025-11-13T11:01:58Z
dc.date.issued2020-01-01
dc.identifier.doihttps://doi.org/10.2139/ssrn.4273648
dc.identifier.issn1556-5068
dc.identifier.openalexW4312264222
dc.identifier.urihttps://hdl.handle.net/11421/6006
dc.identifier.urihttps://doi.org/10.2139/ssrn.4273648
dc.language.isoen
dc.relation.ispartofSSRN Electronic Journal
dc.rightsopenAccess
dc.subjectAdvertising
dc.subjectTransformative learning
dc.subjectContent (measure theory)
dc.subjectBusiness
dc.subjectMarketing
dc.subjectPsychology
dc.subjectMathematics
dc.titleThe Rise Of Consumer Generated Content And Its Transformative Effect On Advertising
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5038685005

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