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Usage of E-Loyalty Programs in Hospitality Industry

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dc.contributor.authorGökçe Yüksek
dc.contributor.authorYÜKSEK, GÖKÇE
dc.contributor.authorÖzen Kırant Yozcu
dc.contributor.orcid0000-0002-1010-8694
dc.contributor.orcid0000-0001-5533-8066
dc.date.accessioned2025-11-13T11:42:10Z
dc.date.issued2016-01-01
dc.identifier.doihttps://doi.org/10.1007/978-981-10-0087-4_3
dc.identifier.endpage51
dc.identifier.issn2364-5857
dc.identifier.openalexW2467388294
dc.identifier.startpage35
dc.identifier.urihttps://hdl.handle.net/11421/7681
dc.identifier.urihttps://doi.org/10.1007/978-981-10-0087-4_3
dc.language.isoen
dc.relation.ispartofManaging the Asian century
dc.rightsrestrictedAccess
dc.subjectLoyalty business model
dc.subjectLoyalty
dc.subjectMarketing
dc.subjectHospitality
dc.subjectBusiness
dc.subjectCustomer satisfaction
dc.subjectLoyalty program
dc.subjectHospitality industry
dc.subjectValue (mathematics)
dc.subjectAdvertising
dc.subjectService quality
dc.subjectTourism
dc.subjectComputer science
dc.subjectGeography
dc.subjectService (business)
dc.titleUsage of E-Loyalty Programs in Hospitality Industry
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5068300311

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