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IMPACT OF PRODUCT PROMOTION VIDEOS ON CONSUMER BEHAVIOR: AN ANALYSIS THROUGH DIFFUSION OF INNOVATIONS THEORY ON YOUTUBE

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dc.contributor.authorİbrahim Halil YAŞAR
dc.contributor.authorYusuf Zafer Can UĞURHAN
dc.contributor.orcid0000-0002-1480-569X
dc.contributor.orcid0000-0003-1264-9002
dc.date.accessioned2026-05-20T10:06:11Z
dc.date.issued2025-06-05
dc.identifier.doi10.47107/inifedergi.1608465
dc.identifier.endpage314
dc.identifier.issn2528-9519
dc.identifier.issue1
dc.identifier.openalexW4416591437
dc.identifier.startpage294
dc.identifier.urihttps://hdl.handle.net/11421/39363
dc.identifier.urihttps://doi.org/10.47107/inifedergi.1608465
dc.identifier.volume10
dc.language.isotr
dc.relation.ispartofİNİF E - Dergi
dc.rightsopenAccess
dc.subjectPurchasing
dc.subjectProduct (mathematics)
dc.subjectPromotion (chess)
dc.subjectConsumption (sociology)
dc.subjectSocial media
dc.subjectStructural equation modeling
dc.subjectDiffusion of innovations
dc.subjectInnovation diffusion
dc.subjectConsumer behaviour
dc.titleIMPACT OF PRODUCT PROMOTION VIDEOS ON CONSUMER BEHAVIOR: AN ANALYSIS THROUGH DIFFUSION OF INNOVATIONS THEORY ON YOUTUBE
dspace.entity.typePublication

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