Yayın:
Brand image management: Perceptions of European tour operators in single tourism market concept

Sadeleştirilmiş öğe sayfası
dc.contributor.authorSEZGİN, ERKAN
dc.contributor.orcid0000-0003-4330-0559
dc.date.accessioned2025-11-13T12:19:53Z
dc.date.issued2008-06-01
dc.identifier.endpage183
dc.identifier.issue2
dc.identifier.openalexW2098539811
dc.identifier.startpage173
dc.identifier.urihttps://hdl.handle.net/11421/9698
dc.identifier.urihttp://hrcak.srce.hr/36610
dc.identifier.volume56
dc.language.isoen
dc.relation.ispartofUniversity of Zagreb University Computing Centre (SRCE)
dc.rightsopenAccess
dc.subjectTourism
dc.subjectBusiness
dc.subjectMarketing
dc.subjectBrand management
dc.subjectBrand equity
dc.subjectMarket share
dc.subjectPerishability
dc.subjectProduct (mathematics)
dc.subjectCompetition (biology)
dc.subjectOrder (exchange)
dc.subjectIndustrial organization
dc.subject.sdg8
dc.titleBrand image management: Perceptions of European tour operators in single tourism market concept
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5089688818

Dosyalar

Koleksiyonlar

Publications