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Effects of congruence between individuals’ and hotel commercials’ construal levels on purchase intentions

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dc.contributor.authorERDOĞAN, BAYRAM ZAFER
dc.contributor.authorB. Zafer Erdoğan
dc.contributor.orcid0000-0002-0695-4177
dc.contributor.orcid0000-0002-2147-7356
dc.date.accessioned2025-11-13T09:41:47Z
dc.date.issued2020-05-19
dc.identifier.doihttps://doi.org/10.1080/19368623.2020.1759172
dc.identifier.endpage1007
dc.identifier.issn1936-8623
dc.identifier.issue8
dc.identifier.openalexW3027361738
dc.identifier.startpage987
dc.identifier.urihttps://hdl.handle.net/11421/1912
dc.identifier.urihttps://doi.org/10.1080/19368623.2020.1759172
dc.identifier.volume29
dc.language.isoen
dc.relation.ispartofJournal of Hospitality Marketing & Management
dc.rightsrestrictedAccess
dc.subjectConstrual level theory
dc.subjectCongruence (geometry)
dc.subjectPsychology
dc.subjectOperationalization
dc.subjectSocial psychology
dc.subjectTrait
dc.subjectHospitality industry
dc.subjectHospitality
dc.subjectAdvertising
dc.subjectBusiness
dc.subjectComputer science
dc.subjectGeography
dc.subjectTourism
dc.titleEffects of congruence between individuals’ and hotel commercials’ construal levels on purchase intentions
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5051613723

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