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The Effect of Mothers' Utilitarian and Hedonic Purchase Motivations on Impulse Purchase Behavior in the Mother-Child Category

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dc.contributor.authorÖZER CANARSLAN, NUR
dc.contributor.authorCanan Yılmaz Uz
dc.contributor.orcid0000-0003-3091-6012
dc.contributor.orcid0000-0002-4798-2262
dc.date.accessioned2025-11-13T18:53:55Z
dc.date.issued2023-03-28
dc.identifier.doihttps://doi.org/10.18037/ausbd.1258889
dc.identifier.openalexW4387117344
dc.identifier.urihttps://hdl.handle.net/11421/10990
dc.identifier.urihttps://dergipark.org.tr/tr/pub/ausbd/issue/80058/1258889
dc.identifier.urihttps://doi.org/10.18037/ausbd.1258889
dc.language.isotr
dc.rightsopenAccess
dc.subjectPsychology
dc.subjectHumanities
dc.subjectArt
dc.titleThe Effect of Mothers' Utilitarian and Hedonic Purchase Motivations on Impulse Purchase Behavior in the Mother-Child Category
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5044354221

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