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Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty

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dc.contributor.authorSerhat Adem Sop
dc.contributor.authorKozak, Nazmi
dc.contributor.authorNazmi Kozak
dc.contributor.orcid0000-0001-9096-9496
dc.contributor.orcid0000-0002-0859-8874
dc.date.accessioned2025-11-13T09:07:30Z
dc.date.issued2019-02-27
dc.identifier.doi10.1080/19368623.2019.1577202
dc.identifier.endpage956
dc.identifier.issn1936-8623
dc.identifier.issue8
dc.identifier.openalexW2915187897
dc.identifier.scopus2-s2.0-85062353262
dc.identifier.startpage926
dc.identifier.urihttps://hdl.handle.net/11421/521
dc.identifier.urihttps://doi.org/10.1080/19368623.2019.1577202
dc.identifier.volume28
dc.identifier.wos000494227000003
dc.language.isoen
dc.relation.ispartofJournal of Hospitality Marketing & Management
dc.rightsrestrictedAccess
dc.subjectPsychology
dc.subjectStructural equation modeling
dc.subjectPersonality
dc.subjectConfirmatory factor analysis
dc.subjectBrand loyalty
dc.subjectTurkish
dc.subjectLoyalty
dc.subjectAdvertising
dc.subjectCompetence (human resources)
dc.subjectSocial psychology
dc.subjectMarketing
dc.subjectBusiness
dc.subjectMathematics
dc.subjectStatistics
dc.titleEffects of brand personality, self-congruity and functional congruity on hotel brand loyalty
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5084848172

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