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Advertising Agency/Client Relationships in an Advanced DevelopingCountry

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dc.contributor.authorOdabaşı, Yavuz
dc.contributor.authorOrsay Kucukemiroglu
dc.contributor.authorYavuz Odabaşı
dc.contributor.orcid0000-0003-0895-7790
dc.date.accessioned2025-11-13T10:30:57Z
dc.date.issued1994-01-01
dc.identifier.doihttps://doi.org/10.1108/03090569410049145
dc.identifier.endpage55
dc.identifier.issn0309-0566
dc.identifier.issue1
dc.identifier.openalexW1984510900
dc.identifier.startpage35
dc.identifier.urihttps://hdl.handle.net/11421/4394
dc.identifier.urihttps://doi.org/10.1108/03090569410049145
dc.identifier.volume28
dc.language.isoen
dc.relation.ispartofEuropean Journal of Marketing
dc.rightsrestrictedAccess
dc.subjectBusiness
dc.subjectAgency (philosophy)
dc.subjectTurkish
dc.subjectMarketing
dc.subjectAdvertising
dc.subjectDeveloping country
dc.subjectAdvertising campaign
dc.subjectAdvertising account executive
dc.subjectAdvertising research
dc.subjectOnline advertising
dc.subjectEconomics
dc.subjectThe Internet
dc.subjectEconomic growth
dc.subject.sdg17
dc.titleAdvertising Agency/Client Relationships in an Advanced DevelopingCountry
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5063026148

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