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Marketing for New Tourism Perceived by East Asian E-Consumers

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dc.contributor.authorErkan Sezgin
dc.contributor.authorSEZGİN, ERKAN
dc.contributor.authorSemra Günay Aktaş
dc.contributor.authorGÜNAY, SEMRA
dc.contributor.orcid0000-0003-4330-0559
dc.contributor.orcid0000-0001-6663-6827
dc.date.accessioned2025-11-13T11:53:33Z
dc.date.issued2016-01-01
dc.identifier.doihttps://doi.org/10.1007/978-981-10-0087-4_8
dc.identifier.endpage135
dc.identifier.issn2364-5857
dc.identifier.openalexW2470159150
dc.identifier.startpage123
dc.identifier.urihttps://hdl.handle.net/11421/8291
dc.identifier.urihttps://doi.org/10.1007/978-981-10-0087-4_8
dc.language.isoen
dc.relation.ispartofManaging the Asian century
dc.rightsrestrictedAccess
dc.subjectTourism
dc.subjectMarketing
dc.subjectLoyalty
dc.subjectBusiness
dc.subjectEast Asia
dc.subjectMobile marketing
dc.subjectDigital marketing
dc.subjectAdvertising
dc.subjectGeography
dc.subjectChina
dc.subject.sdg8
dc.titleMarketing for New Tourism Perceived by East Asian E-Consumers
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5089688818
local.authorid.openalexA5055779317

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