Yayın:
Advertising message and negative switching barrier: effects on repurchase intention and word-of-mouth

Sadeleştirilmiş öğe sayfası
dc.contributor.authorOsei, Martin Boakye
dc.contributor.authorKAĞNICIOĞLU, CELAL HAKAN
dc.contributor.orcid0000-0002-8375-2309
dc.contributor.orcid0000-0001-7164-3538
dc.date.accessioned2025-11-13T22:24:23Z
dc.date.issued2018-03-30
dc.identifier.doihttps://doi.org/10.17261/pressacademia.2018.804
dc.identifier.endpage30
dc.identifier.issn2146-7943
dc.identifier.issue1
dc.identifier.openalexW2950994635
dc.identifier.startpage18
dc.identifier.urihttps://hdl.handle.net/11421/14071
dc.identifier.urihttp://doi.org/10.17261/pressacademia.2018.804
dc.identifier.volume5
dc.language.isoen
dc.relation.ispartofPressacademia
dc.rightsopenAccess
dc.subjectWord of mouth
dc.subjectAdvertising
dc.subjectBusiness
dc.subjectPsychology
dc.titleAdvertising message and negative switching barrier: effects on repurchase intention and word-of-mouth
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5012396466
local.authorid.openalexA5066102041

Dosyalar

Koleksiyonlar

Publications