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I will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach

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dc.contributor.authorÖZATA, FATMA ZEYNEP
dc.contributor.authorF. Zeynep Özata
dc.contributor.orcid0000-0002-4523-2038
dc.contributor.orcid0000-0002-3338-0308
dc.date.accessioned2025-11-13T09:47:15Z
dc.date.issued2023-09-11
dc.identifier.doihttps://doi.org/10.1057/s41270-023-00252-4
dc.identifier.endpage70
dc.identifier.issn2050-3318
dc.identifier.issue1
dc.identifier.openalexW4386605057
dc.identifier.startpage42
dc.identifier.urihttps://hdl.handle.net/11421/2190
dc.identifier.urihttps://doi.org/10.1057/s41270-023-00252-4
dc.identifier.volume12
dc.language.isoen
dc.relation.ispartofJournal of Marketing Analytics
dc.rightsrestrictedAccess
dc.subjectNonprobability sampling
dc.subjectPopularity
dc.subjectContext (archaeology)
dc.subjectStructural equation modeling
dc.subjectPersonalization
dc.subjectQuality (philosophy)
dc.subjectValue (mathematics)
dc.subjectMarketing
dc.subjectPsychology
dc.subjectComputer science
dc.subjectBusiness
dc.subjectSocial psychology
dc.subjectMachine learning
dc.subjectSociology
dc.subjectPopulation
dc.titleI will buy virtual goods if I like them: a hybrid PLS-SEM-artificial neural network (ANN) analytical approach
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5008506427

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