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Emotional Appeals are used in Social Advertising: Content Analysis on Turkish Case

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dc.contributor.authorYILMAZ, RASİME AYHAN
dc.contributor.authorÖZTÜRK, MESUDE CANAN
dc.contributor.orcid0000-0003-2032-7169
dc.contributor.orcid0000-0002-2677-6902
dc.date.accessioned2025-11-13T22:59:00Z
dc.date.issued2013-07-25
dc.identifier.doihttps://doi.org/10.29333/ojcmt/2435
dc.identifier.issn1986-3497
dc.identifier.issue3
dc.identifier.openalexW2924020255
dc.identifier.urihttps://hdl.handle.net/11421/15953
dc.identifier.urihttps://doi.org/10.29333/ojcmt/2435
dc.identifier.volume3
dc.language.isoen
dc.relation.ispartofOnline Journal of Communication and Media Technologies
dc.rightsopenAccess
dc.subjectAdvertising
dc.subjectTurkish
dc.subjectAgency (philosophy)
dc.subjectScope (computer science)
dc.subjectPsychology
dc.subjectContent analysis
dc.subjectSubject (documents)
dc.subjectTone (literature)
dc.subjectBusiness
dc.subjectSociology
dc.subjectComputer science
dc.subject.sdg16
dc.titleEmotional Appeals are used in Social Advertising: Content Analysis on Turkish Case
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5078053912
local.authorid.openalexA5059078843

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