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Purpose-Driven Marketing Wars

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dc.contributor.authorEmrah Gülmez
dc.contributor.authorGÜLMEZ, EMRAH
dc.contributor.orcid0000-0002-4850-9725
dc.date.accessioned2025-11-13T20:38:54Z
dc.date.issued2021-11-01
dc.identifier.doihttps://doi.org/10.4018/978-1-7998-1630-0.ch009
dc.identifier.endpage235
dc.identifier.issn2327-3429
dc.identifier.openalexW3209653613
dc.identifier.startpage200
dc.identifier.urihttps://hdl.handle.net/11421/12514
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-1630-0.ch009
dc.language.isoen
dc.relation.ispartofAdvances in business strategy and competitive advantage book series
dc.rightsrestrictedAccess
dc.subjectMarketing
dc.subjectScope (computer science)
dc.subjectMarketing mix
dc.subjectBusiness
dc.subjectContext (archaeology)
dc.subjectReturn on marketing investment
dc.subjectAdvertising
dc.subjectGeography
dc.titlePurpose-Driven Marketing Wars
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5079926516

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