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The SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process

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dc.contributor.authorErkan Sezgin
dc.contributor.authorSEZGİN, ERKAN
dc.contributor.authorDeniz Yüncü
dc.contributor.authorYüncü, Deniz
dc.contributor.orcid0000-0003-4330-0559
dc.date.accessioned2025-11-13T11:29:11Z
dc.date.issued2015-12-11
dc.identifier.doihttps://doi.org/10.1007/978-981-287-606-5_5
dc.identifier.endpage81
dc.identifier.issn2364-5857
dc.identifier.openalexW2396860018
dc.identifier.startpage65
dc.identifier.urihttps://hdl.handle.net/11421/6952
dc.identifier.urihttps://doi.org/10.1007/978-981-287-606-5_5
dc.language.isoen
dc.relation.ispartofManaging the Asian century
dc.rightsrestrictedAccess
dc.subjectSWOT analysis
dc.subjectBenchmarking
dc.subjectStrengths and weaknesses
dc.subjectBusiness
dc.subjectCrew
dc.subjectQuality (philosophy)
dc.subjectMarketing
dc.subjectTurkish
dc.subjectAviation
dc.subjectBusiness administration
dc.subjectOperations management
dc.subjectAdvertising
dc.subjectProcess management
dc.subjectEngineering
dc.subjectPsychology
dc.subjectAeronautics
dc.subject.sdg9
dc.titleThe SWOT Analysis of Turkish Airlines Through Skytrax Quality Evaluations in the Global Brand Process
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5089688818
local.authorid.openalexA5057073144

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