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COMPARING THE EFFECTS OF EMOTIONAL AND RATIONAL MESSAGES ON THE PAY-AS-YOU- WANT (PWYW) PRICING STRATEGY: THE EXAMPLE OF LÖSEV

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dc.contributor.authorERDOĞAN, MELTEM
dc.contributor.authorKoç, Esra
dc.contributor.orcid0000-0002-7201-6242
dc.contributor.orcid0000-0003-3385-5067
dc.date.accessioned2025-11-13T19:42:16Z
dc.date.issued2022-07-07
dc.identifier.openalexW4297802543
dc.identifier.urihttps://hdl.handle.net/11421/11632
dc.identifier.urihttps://dergipark.org.tr/tr/pub/sid/issue/72576/1174933
dc.language.isotr
dc.rightsopenAccess
dc.subjectMicroeconomics
dc.subjectPsychology
dc.subjectAdvertising
dc.subjectEconomics
dc.subjectBusiness
dc.titleCOMPARING THE EFFECTS OF EMOTIONAL AND RATIONAL MESSAGES ON THE PAY-AS-YOU- WANT (PWYW) PRICING STRATEGY: THE EXAMPLE OF LÖSEV
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5018920966
local.authorid.openalexA5101960560

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