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Brand Purpose and Purpose-Driven Marketing

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dc.contributor.authorEmrah Gülmez
dc.contributor.authorGÜLMEZ, EMRAH
dc.contributor.orcid0000-0002-4850-9725
dc.date.accessioned2025-11-13T20:38:02Z
dc.date.issued2021-01-01
dc.identifier.doihttps://doi.org/10.4018/978-1-7998-7192-7.ch019
dc.identifier.endpage361
dc.identifier.issn2327-5502
dc.identifier.openalexW3191040014
dc.identifier.startpage330
dc.identifier.urihttps://hdl.handle.net/11421/12461
dc.identifier.urihttps://doi.org/10.4018/978-1-7998-7192-7.ch019
dc.language.isoen
dc.relation.ispartofAdvances in marketing, customer relationship management, and e-services book series
dc.rightsrestrictedAccess
dc.subjectBusiness
dc.subjectMarketing
dc.subjectBrand management
dc.subjectDigital marketing
dc.subjectAdvertising
dc.subjectQuality (philosophy)
dc.subjectBrand awareness
dc.subjectReturn on marketing investment
dc.subjectBrand equity
dc.titleBrand Purpose and Purpose-Driven Marketing
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5079926516

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