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How Housing Brands Use Social Media in Their Marketing Communications?: A Content Analysis

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dc.contributor.authorBatum, Tahsin Perçin
dc.contributor.authorTahsin Perçin Batum
dc.date.accessioned2025-11-13T10:50:23Z
dc.date.issued2019-03-13
dc.identifier.doihttps://doi.org/10.35408/comuybd.449009
dc.identifier.endpage135
dc.identifier.issn1304-5318
dc.identifier.issue33
dc.identifier.openalexW2940475193
dc.identifier.startpage111
dc.identifier.urihttps://hdl.handle.net/11421/5415
dc.identifier.urihttps://doi.org/10.35408/comuybd.449009
dc.identifier.volume17
dc.language.isoen
dc.relation.ispartofYönetim Bilimleri Dergisi
dc.rightsopenAccess
dc.subjectBusiness
dc.subjectScope (computer science)
dc.subjectAdvertising
dc.subjectSocial media
dc.subjectLoyalty
dc.subjectBrand loyalty
dc.subjectMarketing
dc.subjectContent analysis
dc.subjectScale (ratio)
dc.subjectReal estate
dc.subjectBrand management
dc.subjectBrand awareness
dc.subjectSociology
dc.subjectComputer science
dc.subject.sdg11
dc.titleHow Housing Brands Use Social Media in Their Marketing Communications?: A Content Analysis
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5035042419

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