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Determination of user experience on food business websites using neuromarketing techniques

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dc.contributor.authorYÜNCÜ, HİLMİ RAFET
dc.contributor.authorHilmi Rafet Yüncü
dc.contributor.orcid0000-0001-9232-9177
dc.contributor.orcid0000-0002-2876-004X
dc.date.accessioned2025-11-13T09:50:41Z
dc.date.issued2022-07-31
dc.identifier.doihttps://doi.org/10.18089/tms.2022.180304
dc.identifier.endpage64
dc.identifier.issn2182-8458
dc.identifier.issue3
dc.identifier.openalexW4293321558
dc.identifier.startpage49
dc.identifier.urihttps://hdl.handle.net/11421/2362
dc.identifier.urihttps://doi.org/10.18089/tms.2022.180304
dc.identifier.volume18
dc.language.isoen
dc.relation.ispartofTourism & Management Studies
dc.rightsopenAccess
dc.subjectNeuromarketing
dc.subjectEye tracking
dc.subjectFixation (population genetics)
dc.subjectAdvertising
dc.subjectPsychology
dc.subjectVisual attention
dc.subjectComputer science
dc.subjectMarketing
dc.subjectBusiness
dc.subjectSociology
dc.subjectArtificial intelligence
dc.subjectCognition
dc.subject.sdg2
dc.titleDetermination of user experience on food business websites using neuromarketing techniques
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5063744327

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