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Generation Z's Motivations for Following Brands on Facebook Brand Fan Pages: A Focus Group Study

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dc.contributor.authorEmeksiz, Gülçin İpek
dc.date.accessioned2025-11-13T22:59:20Z
dc.date.issued2016-12-01
dc.identifier.doihttps://doi.org/10.30935/ojcmt/5641
dc.identifier.endpage68
dc.identifier.issn1986-3497
dc.identifier.issueDecember 2016 - Special Issue
dc.identifier.openalexW2943328900
dc.identifier.startpage47
dc.identifier.urihttps://hdl.handle.net/11421/15972
dc.identifier.urihttps://doi.org/10.30935/ojcmt/5641
dc.identifier.volume6
dc.language.isoen
dc.relation.ispartofOnline Journal of Communication and Media Technologies
dc.rightsopenAccess
dc.subjectAdvertising
dc.subjectPurchasing
dc.subjectOrder (exchange)
dc.subjectFocus group
dc.subjectSocial media
dc.subjectBusiness
dc.subjectCyberpsychology
dc.subjectBrand awareness
dc.subjectPsychology
dc.subjectMarketing
dc.subjectComputer science
dc.subjectWorld Wide Web
dc.titleGeneration Z's Motivations for Following Brands on Facebook Brand Fan Pages: A Focus Group Study
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5112889616

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