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Marketing of SMHEs in Turkey: A Comparative Analysis

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dc.contributor.authorYolal, Medet
dc.contributor.authorEmeksiz, Murat
dc.contributor.authorÇetinel, Fatmagül
dc.contributor.orcid0000-0002-9834-2425
dc.date.accessioned2025-11-13T10:40:41Z
dc.date.issued2009-04-01
dc.identifier.doihttps://doi.org/10.1080/19368620902799577
dc.identifier.endpage385
dc.identifier.issn1936-8623
dc.identifier.issue4
dc.identifier.openalexW2001077631
dc.identifier.startpage372
dc.identifier.urihttps://hdl.handle.net/11421/4917
dc.identifier.urihttps://doi.org/10.1080/19368620902799577
dc.identifier.volume18
dc.language.isoen
dc.relation.ispartofJournal of Hospitality Marketing & Management
dc.rightsrestrictedAccess
dc.subjectMarketing
dc.subjectBusiness
dc.subjectMarketing management
dc.subjectMarket segmentation
dc.subjectMarketing research
dc.subjectMarketing strategy
dc.subjectFunction (biology)
dc.subject.sdg11
dc.titleMarketing of SMHEs in Turkey: A Comparative Analysis
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5084703736
local.authorid.openalexA5018156455
local.authorid.openalexA5078004772

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