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Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

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dc.contributor.authorÖZATA, FATMA ZEYNEP
dc.contributor.authorMahmut Bakır
dc.contributor.authorYaser Al-Dhabyani
dc.contributor.authorF. Zeynep Özata
dc.contributor.orcid0000-0002-4523-2038
dc.contributor.orcid0000-0002-3898-4987
dc.contributor.orcid0000-0002-3338-0308
dc.date.accessioned2025-11-13T10:25:23Z
dc.date.issued2024-02-23
dc.identifier.doihttps://doi.org/10.1108/cemj-09-2023-0350
dc.identifier.endpage391
dc.identifier.issn2658-0845
dc.identifier.issue3
dc.identifier.openalexW4392095575
dc.identifier.startpage368
dc.identifier.urihttps://hdl.handle.net/11421/4099
dc.identifier.urihttps://doi.org/10.1108/cemj-09-2023-0350
dc.identifier.volume32
dc.language.isoen
dc.relation.ispartofCentral European Management Journal
dc.rightsopenAccess
dc.subjectBusiness
dc.subjectComputer science
dc.subjectAdvertising
dc.subjectCommerce
dc.subjectHuman–computer interaction
dc.subjectMarketing
dc.titleExploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5008506427

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