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A game theory approach of cross-border e-commerce enterprises from China considering brand promotion

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dc.contributor.authorYingsun Sun
dc.contributor.authorChi Ma
dc.contributor.authorJie Han
dc.contributor.authorCem Işık
dc.contributor.orcid0000-0002-6785-5148
dc.contributor.orcid0009-0005-4556-287X
dc.contributor.orcid0000-0001-5125-7648
dc.date.accessioned2026-05-20T10:03:08Z
dc.date.issued2025-08-14
dc.identifier.doi10.1007/s10660-025-10032-0
dc.identifier.issn1389-5753
dc.identifier.openalexW4414171406
dc.identifier.urihttps://hdl.handle.net/11421/39268
dc.identifier.urihttps://doi.org/10.1007/s10660-025-10032-0
dc.language.isoen
dc.relation.ispartofElectronic Commerce Research
dc.rightsrestrictedAccess
dc.subjectCommission
dc.subjectChina
dc.subjectGame theory
dc.subjectPromotion (chess)
dc.subjectChannel (broadcasting)
dc.subjectSoftware deployment
dc.titleA game theory approach of cross-border e-commerce enterprises from China considering brand promotion
dspace.entity.typePublication

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