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Mobile advergames in tourism marketing

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dc.contributor.authorÇeltek, Evrim
dc.contributor.orcid0000-0002-2722-5256
dc.date.accessioned2025-11-13T09:29:24Z
dc.date.issued2010-10-01
dc.identifier.doihttps://doi.org/10.1177/1356766710380882
dc.identifier.endpage281
dc.identifier.issn1356-7667
dc.identifier.issue4
dc.identifier.openalexW2316095661
dc.identifier.startpage267
dc.identifier.urihttps://hdl.handle.net/11421/1299
dc.identifier.urihttps://doi.org/10.1177/1356766710380882
dc.identifier.volume16
dc.language.isoen
dc.relation.ispartofJournal Of Vacation Marketing
dc.rightsrestrictedAccess
dc.subjectBusiness
dc.subjectMarketing
dc.subjectTourism
dc.subjectSWOT analysis
dc.subjectMobile marketing
dc.subjectAdvertising
dc.subjectMarketing mix
dc.subjectDigital marketing
dc.subject.sdg8
dc.titleMobile advergames in tourism marketing
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5060119519

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