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THE ROLE OF HUMOR IN SUCCESSFUL MEME MARKETING CAMPAIGNS: THE CASE OF RYANAIR

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dc.contributor.authorOğulhan Bilecen
dc.contributor.authorBilecen, Oğulhan
dc.contributor.authorNur Özer Canarslan
dc.contributor.authorÖZER CANARSLAN, NUR
dc.contributor.orcid0009-0001-1170-7242
dc.contributor.orcid0000-0003-3091-6012
dc.date.accessioned2025-11-13T12:05:53Z
dc.date.issued2023-05-07
dc.identifier.doihttps://doi.org/10.5281/zenodo.8017754
dc.identifier.openalexW4379924894
dc.identifier.urihttps://hdl.handle.net/11421/8952
dc.identifier.urihttps://doi.org/10.5281/zenodo.8017754
dc.language.isoen
dc.relation.ispartofZenodo (CERN European Organization for Nuclear Research)
dc.rightsopenAccess
dc.subjectAdvertising
dc.subjectComputer science
dc.subjectBusiness
dc.titleTHE ROLE OF HUMOR IN SUCCESSFUL MEME MARKETING CAMPAIGNS: THE CASE OF RYANAIR
dc.typeparatext
dspace.entity.typePublication
local.authorid.openalexA5092221057
local.authorid.openalexA5044354221

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