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The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads

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dc.contributor.authorERDOĞAN, BAYRAM ZAFER
dc.contributor.authorB. Zafer Erdoğan
dc.contributor.authorMichael D. Basil
dc.contributor.orcid0000-0003-1697-3483
dc.contributor.orcid0000-0002-2147-7356
dc.contributor.orcid0000-0003-4034-1195
dc.date.accessioned2025-11-13T11:33:22Z
dc.date.issued2020-01-13
dc.identifier.doihttps://doi.org/10.1080/08961530.2020.1712294
dc.identifier.endpage351
dc.identifier.issn0896-1530
dc.identifier.issue4
dc.identifier.openalexW3000701764
dc.identifier.startpage336
dc.identifier.urihttps://hdl.handle.net/11421/7186
dc.identifier.urihttps://doi.org/10.1080/08961530.2020.1712294
dc.identifier.volume32
dc.language.isoen
dc.relation.ispartofJournal of International Consumer Marketing
dc.rightsrestrictedAccess
dc.subjectPerception
dc.subjectPsychology
dc.subjectTurkish
dc.subjectSocial psychology
dc.subjectProduct (mathematics)
dc.subjectThird person
dc.subjectSexual attraction
dc.subjectPhenomenon
dc.subjectThird party
dc.subjectAdvertising
dc.subjectSexual behavior
dc.subject.sdg5
dc.titleThe Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5051613723

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