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Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes

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dc.contributor.authorÖZER CANARSLAN, NUR
dc.contributor.authorBARIŞ, GÜLFİDAN
dc.contributor.orcid0000-0003-3091-6012
dc.contributor.orcid0000-0002-2623-2198
dc.date.accessioned2025-11-13T11:30:51Z
dc.date.issued2021-09-25
dc.identifier.doihttps://doi.org/10.4018/ijom.288423
dc.identifier.endpage21
dc.identifier.issn2156-1745
dc.identifier.issue1
dc.identifier.openalexW3205057058
dc.identifier.startpage1
dc.identifier.urihttps://hdl.handle.net/11421/7045
dc.identifier.urihttps://doi.org/10.4018/ijom.288423
dc.identifier.volume12
dc.language.isoen
dc.relation.ispartofInternational Journal of Online Marketing
dc.rightsopenAccess
dc.subjectMass customization
dc.subjectWillingness to pay
dc.subjectPersonalization
dc.subjectProduct (mathematics)
dc.subjectMarketing
dc.subjectValue (mathematics)
dc.subjectTaste
dc.subjectAdvertising
dc.subjectBusiness
dc.subjectPsychology
dc.subjectEconomics
dc.subjectMicroeconomics
dc.subjectStatistics
dc.subjectMathematics
dc.subject.sdg8
dc.titleFlow Experience and Consumer Willingness to Pay in Online Mass Customization Processes
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5044354221
local.authorid.openalexA5062229580

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