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Conceptual model generation of the relationship between digital marketing capability and business performance: evidence from Turkey

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dc.contributor.authorEsma Acayıp
dc.contributor.authorDilsad Kirselioglu
dc.contributor.authorGökhan Akel
dc.contributor.orcid0000-0001-7207-0559
dc.contributor.orcid0000-0003-4353-7855
dc.date.accessioned2026-05-20T09:38:05Z
dc.date.issued2025-01-23
dc.identifier.doi10.1108/ijoem-03-2022-0478
dc.identifier.endpage263
dc.identifier.issn1746-8809
dc.identifier.issue1
dc.identifier.openalexW4406759499
dc.identifier.startpage244
dc.identifier.urihttps://hdl.handle.net/11421/38485
dc.identifier.urihttps://doi.org/10.1108/ijoem-03-2022-0478
dc.identifier.volume21
dc.language.isoen
dc.relation.ispartofInternational Journal of Emerging Markets
dc.rightsrestrictedAccess
dc.subjectBusiness
dc.subjectConceptual model
dc.subjectMarketing
dc.subjectProcess management
dc.subjectKnowledge management
dc.subjectBusiness administration
dc.subjectComputer science
dc.titleConceptual model generation of the relationship between digital marketing capability and business performance: evidence from Turkey
dspace.entity.typePublication

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