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The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective

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dc.contributor.authorAkan, Şahap
dc.contributor.authorSüleç, Havane
dc.contributor.authorMahmut Bakır
dc.contributor.authorHavane Süleç
dc.contributor.orcid0000-0001-9070-9758
dc.contributor.orcid0000-0002-4633-7683
dc.contributor.orcid0000-0002-3898-4987
dc.date.accessioned2025-11-13T09:42:23Z
dc.date.issued2021-10-20
dc.identifier.doihttps://doi.org/10.54055/ejtr.v30i.2169
dc.identifier.endpage3014
dc.identifier.issn1314-0817
dc.identifier.openalexW3210439387
dc.identifier.startpage3014
dc.identifier.urihttps://hdl.handle.net/11421/1943
dc.identifier.urihttps://doi.org/10.54055/ejtr.v30i.2169
dc.identifier.volume30
dc.language.isoen
dc.relation.ispartofEuropean Journal of Tourism Research
dc.rightsopenAccess
dc.subjectCreativity
dc.subjectAdvertising
dc.subjectStructural equation modeling
dc.subjectPsychology
dc.subjectPerspective (graphical)
dc.subjectStimulus (psychology)
dc.subjectSocial psychology
dc.subjectMarketing
dc.subjectBusiness
dc.subjectCognitive psychology
dc.subjectComputer science
dc.titleThe impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5073522779
local.authorid.openalexA5077419124

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