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Local survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants

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dc.contributor.authorSEZGİN, ERKAN
dc.contributor.authorÖZGÜR GÖDE, MERVE
dc.contributor.orcid0000-0003-4330-0559
dc.contributor.orcid0000-0002-7315-4284
dc.date.accessioned2025-11-13T10:52:18Z
dc.date.issued2017-12-27
dc.identifier.endpage421
dc.identifier.issue4
dc.identifier.openalexW2884069099
dc.identifier.startpage406
dc.identifier.urihttps://hdl.handle.net/11421/5511
dc.identifier.urihttp://hrcak.srce.hr/191567
dc.identifier.volume65
dc.language.isoen
dc.relation.ispartofUniversity of Zagreb University Computing Centre (SRCE)
dc.rightsopenAccess
dc.subjectBrand loyalty
dc.subjectAdvertising
dc.subjectLoyalty
dc.subjectBusiness
dc.subjectPsychology
dc.subjectMarketing
dc.subject.sdg2
dc.titleLocal survivor vs. global brand: Behavioural intention and brand loyalty tales of fast food restaurants
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5089688818
local.authorid.openalexA5019527887

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