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The Ai We Can Trust: How Credibility and Ai Anxiety Influence Consumer Responses Toward Virtual Influencers Via Parasocial Relationships

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dc.contributor.authorSerhat Özer
dc.contributor.authorSemra AKINCI SAÇARALP
dc.contributor.authorMine Oyman
dc.contributor.orcid0000-0001-7626-6487
dc.date.accessioned2026-05-20T10:00:45Z
dc.date.issued2025-01-01
dc.identifier.doi10.2139/ssrn.5219306
dc.identifier.issn1556-5068
dc.identifier.openalexW4409624374
dc.identifier.urihttps://hdl.handle.net/11421/39196
dc.identifier.urihttps://doi.org/10.2139/ssrn.5219306
dc.language.isoen
dc.relation.ispartofSSRN Electronic Journal
dc.rightsopenAccess
dc.subjectInfluencer marketing
dc.subjectCredibility
dc.subjectPsychology
dc.subjectAnxiety
dc.subjectSource credibility
dc.subjectSocial psychology
dc.subjectComputer science
dc.subjectAdvertising
dc.subjectBusiness
dc.subjectMarketing
dc.subjectPolitical science
dc.subject.sdg10
dc.titleThe Ai We Can Trust: How Credibility and Ai Anxiety Influence Consumer Responses Toward Virtual Influencers Via Parasocial Relationships
dspace.entity.typePublication

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