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Dijital Kabile Kültüründe Satın Alma Davranışını Etkileyen Grup Dinamiklerini Anlamaya Yönelik Netnografik Bir Araştırma (A Netnographic Research to Understand Group Dynamics Affecting Purchasing Behavior in Digital Tribe Culture)

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dc.contributor.authorSaygın, Emine Pınar
dc.contributor.authorERSOY ARCA, NEZİHE FİGEN
dc.contributor.orcid0000-0001-8435-2924
dc.contributor.orcid0000-0001-7275-0124
dc.date.accessioned2025-11-13T11:59:07Z
dc.date.issued2020-03-25
dc.identifier.doihttps://doi.org/10.20491/isarder.2020.842
dc.identifier.endpage303
dc.identifier.issn1309-0712
dc.identifier.issue1
dc.identifier.openalexW3012977143
dc.identifier.startpage281
dc.identifier.urihttps://hdl.handle.net/11421/8592
dc.identifier.urihttps://doi.org/10.20491/isarder.2020.842
dc.identifier.volume12
dc.language.isotr
dc.relation.ispartofJournal of Business Research - Turk
dc.rightsopenAccess
dc.subjectNetnography
dc.subjectPurchasing
dc.subjectExploratory research
dc.subjectSociology
dc.subjectOrder (exchange)
dc.subjectVirtual community
dc.subjectAdvertising
dc.subjectDynamics (music)
dc.subjectMarketing
dc.subjectPsychology
dc.subjectBusiness
dc.subjectSocial media
dc.subjectComputer science
dc.subjectThe Internet
dc.subjectSocial science
dc.subjectWorld Wide Web
dc.subject.sdg17
dc.titleDijital Kabile Kültüründe Satın Alma Davranışını Etkileyen Grup Dinamiklerini Anlamaya Yönelik Netnografik Bir Araştırma (A Netnographic Research to Understand Group Dynamics Affecting Purchasing Behavior in Digital Tribe Culture)
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5025150915
local.authorid.openalexA5060095346

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