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New Toy of Marketing Communication in Tourism: Gamification

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dc.contributor.authorHakan Yılmaz
dc.contributor.authorYILMAZ, HAKAN
dc.contributor.authorİnci Oya Coşkun
dc.contributor.authorCOŞKUN, İNCİ OYA
dc.contributor.orcid0000-0002-8512-2757
dc.contributor.orcid0000-0002-5624-7243
dc.date.accessioned2025-11-13T10:12:10Z
dc.date.issued2016-01-01
dc.identifier.doihttps://doi.org/10.1007/978-981-10-0087-4_4
dc.identifier.endpage71
dc.identifier.issn2364-5857
dc.identifier.openalexW2470208553
dc.identifier.startpage53
dc.identifier.urihttps://hdl.handle.net/11421/3432
dc.identifier.urihttps://doi.org/10.1007/978-981-10-0087-4_4
dc.language.isoen
dc.relation.ispartofManaging the Asian century
dc.rightsrestrictedAccess
dc.subjectTourism
dc.subjectLoyalty
dc.subjectMarketing
dc.subjectMarketing communication
dc.subjectBusiness
dc.subjectDigital marketing
dc.subjectDigital era
dc.subjectThe Internet
dc.subjectComputer science
dc.subjectPolitical science
dc.subjectWorld Wide Web
dc.subject.sdg8
dc.titleNew Toy of Marketing Communication in Tourism: Gamification
dc.typebook-chapter
dspace.entity.typePublication
local.authorid.openalexA5035443145
local.authorid.openalexA5079071400

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