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REFLECTIONS OF INSTAGRAM SPONSORED CONTENT ON CONSUMER PERCEPTION AND DECISION-MAKING IN DIGITAL COMMUNICATION: A QUALITATIVE STUDY BASED ON THE ELABORATION LIKELIHOOD MODEL

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dc.contributor.authorUĞURHAN, YUSUF ZAFER CAN
dc.contributor.authorİbrahim Halil YAŞAR
dc.contributor.orcid0000-0003-1264-9002
dc.contributor.orcid0000-0002-1480-569X
dc.date.accessioned2025-11-13T16:41:39Z
dc.date.issued2025-09-30
dc.identifier.doihttps://doi.org/10.19145/e-gifder.1682084
dc.identifier.endpage1112
dc.identifier.issn2146-3301
dc.identifier.issue2
dc.identifier.openalexW4414640659
dc.identifier.startpage1083
dc.identifier.urihttps://hdl.handle.net/11421/10453
dc.identifier.urihttps://doi.org/10.19145/e-gifder.1682084
dc.identifier.volume13
dc.language.isoen
dc.relation.ispartofGümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
dc.rightsopenAccess
dc.titleREFLECTIONS OF INSTAGRAM SPONSORED CONTENT ON CONSUMER PERCEPTION AND DECISION-MAKING IN DIGITAL COMMUNICATION: A QUALITATIVE STUDY BASED ON THE ELABORATION LIKELIHOOD MODEL
dc.typeArticle
dspace.entity.typePublication
local.authorid.openalexA5087928020

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